From an AI’s attempt at a childhood recipe to 15+ years of brand and ecommerce experience, here’s our story so far.
Many moons ago, I was playing with some of the first AI prototypes and asked one to create a recipe for a childhood dish. It came up with “Teddy on Toast”, and whilst I understood the logic of the answer, it obviously didn’t make sense or work in the real world.
I believe AI can be incredible for all sorts of things, from process creation to building websites. But you still need skilled human beings to apply their lived experience to create the best work. To direct, or improve the prompt. For creativity. To ensure some janky edges still remain. The texture that makes life interesting, rather than being overly sanitised.
Our customers are using AI for all sorts of things, from relationship advice to picking holiday destinations and shopping for products and services. They are hyper aware of brands using AI. When it feels fake, you risk losing that connection.
Teddy on Toast was built on exactly that belief: 15+ years of brand, ecommerce and creative expertise, turns a business into one that stands out and genuinely connects to your customers.
Discover the purpose, principles, and people behind our work—shaping meaningful brands through creativity, strategy, and lasting relationships.
We’re here to transform how premium lifestyle brands engage with their customers. Our mission is to create authentic connections that resonate and foster loyalty, ensuring that every interaction is meaningful and valuable.
We believe in realness, honesty, and aesthetic intelligence. Our work is grounded in understanding human needs and crafting experiences that reflect those values. We’re committed to being bold but approachable, ensuring every brand story is told with intention.
Your trust is key to our success. We strive to connect on every level, from data-driven insights to creative strategies, making sure our approach is as unique as your brand. Together, we can pave the way for your digital transformation.
Lou has spent her career leading ecommerce, brand and marketing teams for premium lifestyle and FMCG businesses, helping them build customer relationships that drive sustainable growth. Her approach is collaborative and tailored to each client, translating customer insight into strategy that’s both commercially effective and built to last.
Lou and Ed, Creative Director at Two Pens, have worked together for over five years, and it shows. That shorthand means projects move fast, ideas get sharper in the room, and nothing gets lost in translation. Together, they’ve delivered work across coffee, fashion and beyond, from full rebrands and brand identity to tone of voice and positioning workshops. For clients, it means the feel of an in-house team, without carrying one.
Every business is unique, and so is our approach. We develop customised strategies that align with your goals, audience, and brand identity to deliver sustainable, measurable growth rather than one-size-fits-all solutions.
We believe meaningful relationships are the foundation of every successful brand. By understanding your business, your customers, and your vision, we create authentic experiences that build trust, loyalty, and long-term engagement.
Our decisions are guided by customer insights, performance data, and market trends. By combining analytics with strategic thinking, we create informed solutions that maximise impact and support confident business growth.
Creativity is most powerful when backed by purpose. We blend innovative thinking with strategic direction to craft memorable brand experiences that capture attention, strengthen identity, and inspire lasting customer connections.
Always curious
We bring energy and curiosity to every brief, backed by real experience and results.
People first
We focus on relationships before the process, because our best work comes from genuinely understanding you, your team, and your business needs.
Honest, always
We’ll tell you what you need to hear, not just what’s easy for us to say. But no mean girl behaviour here, we want you to win.
Owned by a big network
We’re independently owned, not part of a holding group with big targets to hit. Our decisions are ours (as much as our accountant hates this).
A stressed-out junior account exec
You get senior attention from brief to delivery, not someone juggling twelve other clients.
Spread thin
We’d rather do fewer projects we’re genuinely connected to and curious about. Our work mostly comes from relationships and word of mouth and we’re proud of this. We also have a hit list of businesses we’d love to work with in the future.
If you’re looking for someone to join your team and contribute from day 1, drive continual improvement, lead projects and deliver growth – look no further.
Current thinking and honest learnings on brand marketing, ecommerce, and building businesses that actually mean something. From someone who has been in the room when it works and when it doesn’t. Refreshingly free from AI-generated LinkedIn wisdom.