How we can work together

From brand positioning and tone of voice to ecommerce optimisation, fractional leadership and full-time contracts, no two engagements look the same. Here’s how we can help you.

An abstract picture of a shell that looks like a strand of DNA

Brand DNA & Essence

Get clear on who you really are, so everything else falls into place. We’ll define your brand’s DNA, positioning and tone of voice, the foundation everything else builds on, so your messaging lands with the people you want to reach and engage with.

What we can cover:

  • Brand DNA & Essence Framework
  • Positioning & tone of voice development
  • Customer personas
  • Visual identity and brand guidelines

Customer Lifecycle, Loyalty & Retention

Turn one-time buyers into customers who keep coming back. We map the full customer journey, grounded in real behaviour, not just data, to build loyalty and retention strategies that increase lifetime value and keep people connected to your brand.

What we can cover:

  • Customer journey mapping
  • Subscription & LTV strategy
  • Email & CRM planning
  • Loyalty programme strategy
A person on their phone

Ecommerce Intelligence & Audits

You’re looking at your website every day, so it’s easy to miss what a fresh pair of eyes would catch straight away. We audit your ecommerce experience end to end, benchmark you against the competition, and build a clear roadmap of what to prioritise next.

What we can cover:

  • UX audit
  • Prioritisation roadmap
  • Competitor benchmarking
  • Digital experience review

Fractional Ecommerce & Marketing Support

Senior expertise, exactly how your team needs it, fractional, full-time, or somewhere in between. Whether it’s a contract role, parental leave cover, or ongoing project support, you get flexible, senior-level marketing and ecommerce support, from strategic leadership to hands-on delivery.

What we can cover:

  • Fractional strategic leadership
  • Full-time contracts
  • Parental leave cover
  • Ad hoc projects and interim support
Our founder Louisa in a branded ice cream van at an indutry event

Flexible A-Teams, Exactly the Expertise You Need

Every project is different, which is why we build bespoke teams around your goals rather than offering one-size-fits-all solutions. Whether you need strategic leadership, creative direction, UX expertise, or ecommerce specialists, we bring together the right people at the right time—giving you senior-level capability without the overhead of a full in-house team.

We collaborate seamlessly with your existing team, scaling support as your business evolves to ensure every project is delivered with clarity, efficiency, and measurable impact.

Let's chat.

Got work in mind?

Tell us what you’re working on and we’ll figure out the best way to help.

Looking for a workshop?

From brand positioning to ecommerce roadmaps, our workshops are scoped and built around your business, from one hour sessions through to team residentials.

Why 'Teddy on Toast'?

It started with an AI prototype, a childhood dish, and a recipe that made no sense at all.

Worth reading. Fortnightly. Hopefully!

Current thinking and honest learnings on brand marketing, ecommerce, and building businesses that actually mean something. From someone who has been in the room when it works and when it doesn’t. Refreshingly free from AI-generated LinkedIn wisdom.